About Us
Welcome to Armateq Apparel, where passion for equestrian elegance meets cutting-edge performance. Founded by a team of equestrian enthusiasts, we understand the unique challenges and joys of riding. Our mission is to empower riders with technical apparel that not only looks stunning but also enhances performance in and out of the saddle.
At Armateq, we combine innovative design with premium materials to create versatile, stylish pieces that withstand the rigors of equestrian life. Our focus on quality craftsmanship ensures that every garment is both functional and fashionable, allowing you to feel confident and comfortable whether you’re at a competition, enjoying a leisurely ride, or spending time with your horse.
We celebrate the equestrian lifestyle and foster a community of riders who value style and performance.
Meet Our Founder
At just 22 years old, Allie set out to launch Armateq with a vision to create technical equestrian clothing that is accessible to riders of all levels at an affordable price point. A graduate of the Wilson School of Design with a degree in Product Design, Allie has always combined her passion for fashion with her love for riding.
During her post-secondary years, Allie worked as an instructor, teaching beginner riding lessons during the pandemic, which allowed her to save the funds necessary to one day develop a business of her own. Her experience fulfilling practicum hours with a local clothing manufacturer in Vancouver solidified her belief that she had the skills and knowledge to build a brand from the ground up.
Today, you might find Allie at Thunderbird Show Park, where she competes up to the U25 show jumping level with her horse while managing the various demands of Armateq. Her commitment to quality and innovation drives the brand, making equestrian apparel accessible and stylish for riders everywhere.
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